AdSense optimazation reports will tell about setting up a referral button, the custom search aside from the contextual ads.
You may think that it is best to use all three but then never mind the custom search function and the referral button.
Why?
As for the custom search, you won't get money when your visitors use the search function. You will only earn when they click on any of the ads showed on the results page.
As for the referral you will get a hundred dollar commission if your sign-ups get more than a hundred dollars in 90 days. There was one guy who had 30 sign-ups and did not earn a dime.
So for now, you can just concentrate on the contextual ads and forget about referrals and the custom search.
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