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Companies Should Start Blogging

Blogs are the IN thing now. And futurist predicts that in the next 10 years or so companies will be directly connecting with their consumers through blogging. Jonathan Schwartz, CEO Sun Microsystems, once said 'In ten years, most of us will communicate directly with customers, employees, and the broader business community through blogs. For executives, having a blog is not going to be a matter of choice, any more than using e-mail is today. If you’re not part of the conversation, others will speak on your behalf—and I’m not talking about your employees.'
Blogging 101


Why do people blog? The reasons are numerous.
  • Connect directly with their friends, family and neighbors
  • Influence the conversation
  • Showcase their expertise
  • Build their personal brands
  • Experience community

Why do companies blog. The reasons are not far why people blog.

  • Connect directly with their employees, customers and partners
  • Influence the conversation
  • Showcase their expertise
  • Enhance and humanize their brands
  • Be a part of (and hopefully) influence a community

Can blogs REALLY improves profit or sales or income?

Debbie Weil, Author “The Corporate Blogging Book”, said that Blogs aren’t about selling things…the ROI comes in the form of the individual realtionships…The value is in the knowledge you share, the lessons your learn, the viewpoint you help to influence.

The consolation of blogging to the companies is that it

  • Help us to change our brand-positioning
  • Improve employee morale
  • Generate more traffic to our websites
  • Generate more PR
  • Connect us to key thought leaders
  • Give sales people something to talk about!
How can companies use blogs to their advantage
  • Be interested. Comment on what other folks are saying. Join networks. Distribute and link to content. Participate!
  • Be interesting. What’s our point of view?
  • Be real. People are tired of “corporate speak.” Speak in your own voice. Be passionate, be creative, but most of all be real!
  • Be careful. You can’t control the conversation but you do need some oversight. Set policies for content and comments.
  • Be patient. Conversations are ongoing and take time to develop. Be willing to stay in for the long haul.

Blogging is a new popular medium companies can use to improve sales. Try it now.



Having your own personal blog and blogging for a network has its advantages that you should look into. Why not get all those advantages by doing both?


Learn to make money with your blog!

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