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E Commerce Starting out on Shopify



E commerce guru Rudolf Ryan Perez shares:
  • you may not start with your passion; more on what answers people's problems
  • online store is just like a physical stores, it needs time and attention

On naming your Shopify store
  • ideas on Shopify store name, AVOID using the following words on your store
    • deals
    • shop/shoppe
    • online
    • best
    • buy
    • store
    • legit
    • click
    • cheap
    • stuff
  • do not pick general Shopify name; you need to have branding; start with brand
  • at most, 2-3 syllabus for the Shopify name
  • having a short shop is makes it easy to remember, easy to promote
  • try out different combinations for short names
General vs Niche Shopify store
  • his suggestions: general then niche
  • choose a category
    • health
    • fitness
    • toys
    • beauty: saturated
    • home
    • gadgets: saturated
    • food and kitchen
    • mobile accessory
    • furniture
    • car accessories
  • small to medium items so it can be easily 
  • avoid products with sizes (maybe on Print on Demand)
  • write all the product line up
  • product research and testing: important skill
    • profitable
    • high demand
    • low competition
Product Hunting or Research
  • set profit margin at $10-$20
  • checks on Amazon best seller also
  • he excludes all those which are breakable

On Shopify optimization
  • use Buy Now instead of Add to Cart
  • create Facebook page
  • Connect FB page and FB messenger to Shopify
  • load apps to optimize Shopify
  • in Checkout, have email as main contact information; for possible email blast later on for other sales
  • Keep default receiving promotional emails
  • compress image using TinyPNG
On Shopify apps
  • Sales Pop
  • Ratings Widget
  • Trust Badge
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