E commerce guru Rudolf Ryan Perez shares on how to get started with Facebook Ads
- Follow the rule set by Facebook; generally, no ads that's discriminatory, no tobacco, no alcohol and drugs, weapons, explosive, no third-party infringement, etc
- you may not start with your passion; more on what answers people's problems
- online store is just like a traditional business, it needs time and dedication
You will need an Facebook Business Manager Account
On campaign, choose
On campaign, choose
- traffic
- engagement
- video views
Tools for making slideshow of products
- VSDC video editor
- OpenShot: open source video editor
- Adobe Premier, Final Cut Pro
- Animoto
On making ads
- attractive thumbnail
- matching music for the video ads
- video duration of max 30 seconds (20-30 seconds usual)
- check Audience Insight, check on Facebook's suggestions, demographic of buyers
- makes 5 campaigns for testing
- 50 conversion in 1 week = optimize/ stabilize
- Monday Boost = buy on Wednesday
- 1 day click = cheap, easy to buy, rush
- 7 days click = pricey items
- 2-3 days testing
- daily budget for beginners
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