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How to Make Video Ads for Ecommerce




Arie Scherson understand the important of video ads so he shares the following insight on how to make video ads for your e commerce business (like Facebook ads)

  • advises using Animoto, $40 per month
  • analyze other people's videos
  • engage viewers in the first 6 seconds of the video
  • the video or image must show someone using the product (social proof)

Gabriel St. Germain shares how to make video for ads
  • advocates original content works
  • he sends product to 3-4 people and to let them send videos with the product
  • he splits these videos by 4-6 seconds and combine in one video
  • uses Animoto
  • other option is to go into Fiverr and check for people with make video gigs
  • another option is Instagram influencers; send them a direct message that you are sending them a product to shout out and you are paying them too
  • smaller influencer charge less; avoid those with organized management
  • the budget friendly one is do it yourself; video yourself or your friend using the product
  • ideal length of video is 30-50 seconds



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