How to Make Video Ads for Ecommerce

Arie Scherson understand the important of video ads so he shares the following insight on how to make video ads for your e commerce business (like Facebook ads)

advises using Animoto, $40 per month
analyze other people's videos
engage viewers in the first 6 seconds of the video
the video or image must show someone using the product (social proof)

Gabriel St. Germain shares how to make video for ads

advocates original content works
he sends product to 3-4 people and to let them send videos with the product
he splits these videos by 4-6 seconds and combine in one video
uses Animoto
other option is to go into Fiverr and check for people with make video gigs
another option is Instagram influencers; send them a direct message that you are sending them a product to shout out and you are paying them too
smaller influencer charge less; avoid those with organized management
the budget friendly one is do it yourself; video yourself or your friend using the product
ideal length of video is 30-50 seconds

Comments

OpenShot Add Text: Subtitles and Captions

OpenShot is an open source video editing soft. Adding subtitles and captions is quite tricky. Adding subtitles takes effort. Suggestions by GeekOutdoors - You can have the soundwave form displayed so you know where the talking and pausing occurs. - You also use the green marker to help you decide how long the subtitle should be shown. - Encode the subtitles in Notepad so you can easily copy and paste it later on - Turn off the snapping tool which is on by default; to remove subtitle overlap For captions, GeekOutdoors, - used footer text, shortened the duration to like 3 seconds - if you want advanced editing of the text, you will need to download and link Inkscape to OpenShot Check out basic OpenShot tutorial or list of OpenShot tutorial .

OpenShot Add Music or Sound Effects

In OpenShot, you can delete the audio of your video and replace it with another one. You can right click on the video click and select separate video. Or you can click the video and let the audio mute. There is option to fade in and fade out for the audio. If audio is longer than your clip, you can use the scissor tool to cut the audio as the video ends. Check out basic OpenShot tutorial or list of OpenShot tutorial .

When to Hire Assistants for Your E Commerce Business

The questions is when will you hire an assistant to help run your business? Surely 6 figure businessmen didn't that much doing all the stuff needed to run a business. James Beattie advises to get a customer support person early on. Shopify Lifestyle shares that the first hire is the most crucial. Gabriel St-Germain has a post on automating your e commerce business. He shares there are three main time consuming tasks customer service order fulfillment marketing for customer service, he set up Zendesk and hired someone from Upwork to work at $7-8/hour Zendesk has a free to install app for Shopify but reviews were pretty bad he communicated with the CSR staff via Skype, trained this person well so this person can train newly hired CSR later on as you scale up makes macros on Zendesk so CSR agent has template on how to answer customer emails his first hire was the most important as this became the customer service manager for the new hires when he needed to scale...

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